About the Internship

At Willpower, we’re redefining how consumer brands go to market. Our paid internship program is designed to give students and emerging professionals real-world exposure to the startup and CPG (consumer packaged goods) ecosystem through project-based learning, mentorship, and direct involvement in high-impact initiatives.

We are a beverage brand — Willpower Wellness Water — and we’ve built two strategic communities as a new kind of go-to-market strategy:

• Willpower Brands – A platform for CPG founders and operators to collaborate, connect at curated events, and unlock new growth.
• Willpower Performance – A collective of human performance experts from elite sports, military, and innovation sectors, aligned around wellness and optimization.

This innovative approach helps us build awareness and create strategic distribution channels for our wellness water — while also supporting a larger ecosystem of like-minded partners.

Learning Objectives

By the end of this internship, you will:

• Understand how brand-led communities and events can power product distribution and awareness.
• Learn how beverage and CPG brands launch, grow, and scale in competitive markets.
• Build practical experience in event strategy, marketing, brand partnerships, and operations.
• Strengthen your communication, research, project management, and presentation skills.
• Gain confidence in contributing to team-based projects in a startup environment.

What You’ll Do

As a Willpower intern, you'll be assigned to a key business area — Brands, Performance, or Wellness — based on your interests and our current projects. Example responsibilities may include:

• Research & Strategy
  • Conduct competitive research and compile insights on industry trends, partner brands, or event opportunities.
  • Help prepare reports and decks that support business development efforts.
• Marketing & Community
  • Draft social media content, email copy, or event promos.
  • Support influencer and creator outreach for co-branded campaigns.
  • Assist in community engagement and activations at events.
• Event & Ops Support
  • Contribute to the planning and execution of live events (virtual or in-person).
  • Help with vendor coordination, logistics, and event prep.